Pfizer - Undercover Doctor

Most smokers are too embarrassed to talk to their doctor about quitting. So we put an undercover doctor in places we all strike up conversations, and showed smokers a quit chat is nothing to be afraid of. The campaign generated 66,000 website visitors in its first two weeks, with a CPE of $0.05c.

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After seeing the doctor, our Breakroom app supported smokers, celebrating milestones, delivering help and advice, and connecting them with others on the quitting journey. Breakroom had a monthly engagement of 89.6%